School is almost back in session which means a variety of things for us living in SoCal. The heat will continue to scorch while neighborhood stores will cleverly mask themselves in Fall-themed decor even though summer hasn't officially bid us adieu. Fall leaves will make their yearly return, posing as the default "Autumn Decor," and deeply discounted school supplies will clutter the aisles of every store in sight. Ad nauseum.
Fashion magazines will continue to showcase the fall fashions, nevermind that people are still driving around town in their convertibles with the tops down. Folks will continue to flock to the beach even though the stores have replaced the sunscreen with Halloween candy. Why is that?
It's as if the powers that be dictate that the seasons strut their stuff, even if it's three months in advance. I think of this as a sort of consumer brainwashing, the way they try to trick us into believing that a new season is upon us. I mean, what's the rush? Do we really need to stock-up on turtlenecks when it's 80 degrees out?
Last winter my mom went to buy Allie Cat and Pony Boy long-sleeved pajamas in December (logical timing if you ask me). After searching through oodles of short-sleeved, tank-style pajamas, she was informed that her timing was completely off.
-Ma'm you should have stocked up months ago. We cleared out the winter clothing ages ago.
-Months ago? You mean in August?
-Yep that's right Ma'm. All we have in stock is the "Printemps Collection." Maybe next year you'll pay more attention.
Uh excuse me? With seasons on such fast-forward schedules, we barely even have time to enjoy them when we actually get a glimpse of them. Enough with the Christmas in July sales. Out with "Black Friday*!" Say "No!" to snowmen in October. Basta!
Well I had better run....It's a Wonderful Life is on soon.
*Black Friday refers to the day after Thanksgiving...when the Christmas season officially begins at 12:00 a.m.
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